Neuroscience in Marketing: Trust, AI & Ethical Influence

Chantaille Ash joined Matt Borck on the OG Agency’s podcast episode exploring marketing through a neuroscience lens, discussing how trust is built, how decisions are actually made, and where the line between influence and manipulation exists.

The conversation dives into:

• how the brain responds to overwhelming marketing environments

• why most decision-making is subconscious

• how urgency and pressure impact trust

• the role of AI in scaling behaviour without understanding human psychology 

Listen to the full episode here:
https://podcasts.apple.com/ch/podcast/from-manipulation-to-meaning-a-neuroscience-lens-on/id1727196703?i=1000745828816&l=fr-FR