Boom + Batten

Three navy blue capital letter B's overlapping on a beige background.
A promotional flyer for Boom Bätten, a private dining restaurant located at Victoria International Marina Harbour in Victoria, BC. The flyer highlights private dining experiences, celebrating milestones, enjoying handcrafted cocktails, and an exclusive dining environment with stylish decor.
A stylized letter 'A' in gold color on a black background.
Event poster for Boom + Batten, an afternoon gathering at Victoria International Marina in Victoria, BC, from 2 to 5 pm, with images of waterfront scenery, food, and people enjoying the event.
Brunch menu featuring Classic Benny with options of back bacon or smoked salmon, served on a toasted croissant bun with brown butter hollandaise and hash browns, with size options of half or full.
A woman sitting at an outdoor table by a marina, reading a menu or book, with boats and water in the background.
A waterfront building with a modern curved design, situated on stilts over water, advertising Boom + Batten, an openable dining establishment in Victoria, BC, with awards for 2023 and 2024, and references to wine excellence.
A Mother's Day giveaway announcement with a note for an experience and gift card. The background is blue with white flowers and green leaves.
An advertisement for B+B Seafood Tower featuring a large seafood platter with various fresh seafood items like salmon, mussels, shrimp, and oysters, set on a two-tiered stand. The ad emphasizes a local waters, world-class experience with a map and call to action buttons for booking.
Collage of food and drinks including cocktails, pizza, seafood, salads, and desserts.
Celebratory image of two people clinking glasses of red wine at a dining table. The background includes a window with blue curtains, and the layout features sections with wine options and descriptions, including images of wine bottles and vineyards.
Graphic with the words 'BOOM + BATTEN' in beige letters on a light gray background.
A website for Boom + Batten restaurant showcasing dining options and spaces, including main dining room, sunset dining room, private dining room, cafe, and patio, with images of people dining and a marina view.
Nighttime scene inside a restaurant with large windows, people standing near the entrance, and bright lights overhead.
Large letter 'A' and lowercase 'a' in a stylized font.
Large gold-colored capital letter A
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One Campaign, 5x Revenue Increase

Our team partnered with Boom + Batten to launch a targeted Meta advertising program designed to tie marketing spend directly to in-store revenue through a stored-value card initiative. We used audience segmentation, creative testing, and attribution modeling to align paid media delivery with measurable revenue outcomes rather than engagement metrics.

The creative strategy led with the in-venue dining experience first, ambience, social moments, and food, rather than promoting the gift card itself, positioning the stored-value card as a natural extension of the experience rather than a discount mechanism. This approach increased intent-driven conversions and reduced low-quality, price-sensitive traffic.

The campaign delivered a 5× improvement in revenue efficiency, driving a significant increase in stored-value card revenue directly attributable to paid media. This demonstrated that integrating brand and performance marketing can improve conversion quality while reducing wasted spend.

Through this engagement, Boom + Batten achieved clearer attribution between marketing spend and in-store revenue, increased foot traffic, strengthened brand awareness, and materially improved overall marketing ROI.